This is a question I get all the time from new and experienced agents.
Here is just one option you can consider—
I recommend GoDaddy based on my personal experience for domains and hosting, prices are fair and their customer service is excellent. I have no business relationship with GoDaddy.
Buy Domain from GoDaddy–Dot com’s $11.99 a year
I recommend keeping it simple for your domain name. Your name if it’s not taken is a great option.
My Realtor website: www.mariojannatpour.com/
My Book and Coaching website: www.honestrealestateagent.com/
You can always get other domains for target marketing and then forward that domain to a specific page or blog post on your website.
As an example I have www.carecoaching.us going to a page on my Book and Coaching website. I have some other relocation domains pointing to my Realtor website as well.
Quick point: Sometimes dot com domains are not available or they are very expensive. The carecoaching.com domain is available for $4,000 (no thank you). So I got the same domain with the .us extension for less than $10.00. More and more people are using .us as an extension. (.us extension only available for people living in the US)
What is most important in a domain? Simple and memorable. Don’t overthink it and don’t get too cute.
The platform I recommend for your website is WordPress.org (NOT WordPress.com) This is an industry standard platform. There are many tutorials on YouTube to learn WordPress.org It’s a table and menu driven back-end for managing and updating your website. I am not a computer geek and I’ve been able to use WordPress.org for quite awhile now. Both of my websites above are on WordPress.org and I created them and manage them myself.
You will need a hosting solution to have your website be available on the internet.
I recommend this from GoDaddy:
Basic Managed WordPress Hosting Solution: Cost is around $50 to $90 based on their sale offerings. (This is an annual cost) You usually get a free domain name with the purchase of the hosting solution so get your domain for free when you buy the hosting solution.
The next choice you will need to make is what WP “theme” you will use for your website.
WordPress.org has tons of free themes available. This is kind of like your storefront structure. My websites above use a free theme from WP. I used the same theme.
Now that’s all you need in order to get your website set up and going. If you are able to navigate FB pages you should be able to use WordPress.org If you feel you need help you can watch tutorials on YouTube.
Then if you feel you really need help you can hire a WordPress consultant to help you get your website set up with the theme and everything. Generally this should cost you less than $500 to hire a WP consultant to do this. One of the Agents I coach hired a consultant to get his website set up and it was less than $500.
One question I always get is should I get an IDX for my website for listing searches? There are a lot of options available on WordPress to do this. I have not connected an IDX to my website–I send my clients to my company website for searches. If you have computer skills you can set up your own IDX, otherwise you can hire a WP consultant and they can set it up for you. Again, it should be a very reasonable cost.
Just a quick primer on how much it would cost to set up a WordPress.org website. Doing it yourself will cost less than $100 for the first year.
Hiring a consultant to assist you in set up will cost you no more than $600. The days of spending $5,000 to $10,000 to create your own personal website are gone. The best part of having your own website is the ease of adding content on a daily and weekly basis.
If you have any questions, let me know.