Mastery Summit: Jeff Rising

Jeff Rising
I have been working in real estate since 2001. I have been a broker’s assistant, buyer’s agent, associate broker and now I am Broker/Owner of RE/MAX Main Street Realty. I have ranked in the top 10 agents of my market for the last 7 years.

I really love selling real estate. I feel fortunate every day I wake up that I get to sell real estate for a living. There is nothing more rewarding than handing the keys over to someone’s first home, or helping a homeowner get their home sold so they can move up to their next home. I hope my insight and experience can help you in some way.

Jeff’s Website: https://www.therisingteam.com/

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The Internet Real Estate Agent

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I’ve been a Realtor since 2003 and I have paid attention closely to training programs provided to new and experienced Agents.  I’ve noticed three fundamental problems with most of the training programs offered to new Agents by their respective company:

  1. Short-Term Focus:  80 to 90% of Realtor training programs focus on generating new clients today.  It’s kind of the same old tried and true methods of the classic “Hustle” Real Estate Agent.  Prospecting, calling on Expired Listings, calling on FSBO’s, door knocking and canvassing neighborhoods.  Working your Sphere—calling everyone you know and having a “real estate” discussion with them—it’s recommended you talk to 30 people a day about real estate.  These methods work, don’t get me wrong but they are time intensive and when we get busy closing deals we don’t spend as much time doing these lead generating activities.
  2. It’s My Way or the Highway—very rigid.  If you don’t like doing cold calling or knocking on doors then you will not feel comfortable working at that company.  A lot of companies mandate you have to do these prospecting methods.
  3. Shadowing a 20 year veteran—this is great for learning the day to day business of helping Buyers and Sellers but doesn’t work in the marketing area to help you generate new clients because 20 year veterans—most of them—are marketing primarily to their Sphere.

The biggest problem I see with most Realtor training programs is they don’t spend enough time helping Agents understand how important it is to build their own website and do content marketing.  What usually happens is most of the training consists of the following:  “You need to get a Facebook page and start a blog.”  That’s it and then most Agents don’t know where to start.

This is why I have created a new Group Coaching and Training Program Online to help Agents build their digital presence in a cost effective manner that will help them get new clients (not fans, not likes, not traffic) but real, genuine customers in a relatively short timeframe.  My program is called “The Internet Real Estate Agent.”

There is no one way to be a Realtor but it is important to look to the future and think long-term.  When you build a strong website and online presence it’s going to help you generate new clients year in and year out.  One of the challenges we face as Realtors is the up and down nature of our compensation—we can have 5 Closings in one month and then we might go 5 months without one closing.  The beauty of generating new clients through your website is that your website is open 7 days a week, 24 hours a day.  We get busy helping our Buyers and Sellers and then we stop or slow down marketing full-time.  A strong website designed to connect you with new clients will help offset the up and down nature of our business.

This is a proven method I have used myself and each year I get a minimum of $1M to $2M directly from my personal website.  These are customers that contact me by calling me or emailing me as a result of seeing my website and then ask me to be their Realtor.

For more information and to sign up:  The Internet Real Estate Agent, click here:  http://honestrealestateagent.com/training/internetagent/ 

The class starts on October 14th so sign up today because enrollment is limited.

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YouTube Videos are the BEST Way for Realtors to Connect with New Clients

I have been a Realtor with RE/MAX Alliance in Louisville, Colorado since 2003. I have tried many different ways of connecting and finding new Clients over my career. Generic newsletters, trinket mailers, calendars, cold calls, leads groups, and I could go on and on. I know you’re all very familiar with all of the “old-school” methods used by Realtors over the years to meet and connect with new customers.

In September, 2009 I started recording videos on my back deck and posting them on YouTube. My first videos were very low tech–you can hear the wind blowing in some of the videos. I then started recording them in my home office using a web cam—-again very low tech.

Every year since 2009 I always connect with at least 8-10 Buyers who are looking to move to Colorado since my niche is Relocation. And every year I close at least 3-5 Buyers who initially watched my YouTube video and then decided they wanted me to be their Realtor. The average sales price for these transactions are in the $400,000 range.

I just closed on a home yesterday with some Buyers from CA. The wife found my website online and watched one of my videos and then they got in touch with me. Very simple.

I feel like I am one of the few people out there in the world of real estate agent training banging the drum on YouTube Videos. If you want to increase your business then you HAVE to start recording them. I talk about doing videos in my book as well.

I know you can still generate leads and make contacts with new clients through traditional methods and I do these as well.

Here are the reasons why YouTube Videos are the best tool for Realtors to connect with new Clients:

1. It’s FREE. Yes, it costs no money. All of you have a video camera on your phone and on your computer or laptop.

2. It’s FREE!! I want you to remember this the next time you get a call or email from a company promising you “Hot Leads.” We have Buyers!! We have Sellers!! Yes, but how much does it cost you?

3. YouTube is the second largest search engine on the web. Everyone watches YouTube nowadays.

4. YouTube videos are portable and easily watched on mobile devices and tablets.

5. You can embed your video from YouTube into your Blog or Web page–very easily. (I have a number of videos I have embedded on my website)

6. YouTube works 24 x 7. Once you upload your videos to YouTube they are on the web all the time. This is a great tool to connect with new Clients because it’s always working for you—while you’re sleeping, while you’re working out at the gym, going to a yoga class, while you’re on vacation—I just love this aspect of YouTube videos. Put the work in up front creating good content, record it and then it’s working for you all the time. Awesome!!!

7. Your videos are online forever. (As long you follow the guidelines for YouTube). I am connecting with clients from videos I did back in 2009. Very cool!!!

8. Being a successful Realtor is a relationship business. Videos show so much more of you than the written word.

9. Once new customers approach me after watching me on a video they want to work with me. Our relationships are very strong as a result of this.

10. YouTube videos are a great way to set yourself apart from your competition by adding value to your potential clients with strong content. The ability to build a niche library of videos for your potential clients is endless.

So, what are you waiting for? What are the reasons why you are not doing a YouTube video? I am sorry but there are no valid reasons why you should not be doing it.

Good luck!!

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