Mastery Summit: Lane Hornung

Lane Hornung is the founder and CEO of 8z Real Estate, headquartered in Boulder and operating 16 offices along the Front Range and in Burlingame, California.

Most of Lane’s professional career has centered around the convergence of real estate and technology.  In the late-90’s, he was a founding executive at ZipRealty, in the California Bay Area, helping the brokerage leverage the Internet to grow from a handful of agents to a publicly traded company with over 3,000 agents.

Returning to Colorado in 2002,Lane secured his real estate license, joined RE/MAX Alliance and launched the website  This quickly became the most popular real estate website in the state, fueling the growth of Lane’s real estate practice, qualifying him for RE/MAX’s Diamond Club, and establishing his team as #1 in Colorado.

In 2010, Lane founded 8z Real Estate and has served as its CEO since.  In 2014, the company’s total sales volume was $622 million while its Realtors averaged 22 sides and over $7.7 million in sales volume per licensee.  8z continues its steady growth and has been widely recognized as an innovative industry leader as well as a top workplace for its employees.

Lane’s new web business, zavvie, is focused on digital farm marketing.  The website will build an audience of local homeowners in order to generate seller leads for neighborhood-focused Realtors. zavvie is scheduled to launch in early 2016.

Mr. Hornung is a third generation Coloradoan.  He served in the United States Marine Corps as a Cobra attack helicopter pilot and is a Gulf War veteran.  Mr. Hornung has a Masters in Business Administration from the University of Colorado and a Bachelor of Science in Industrial Engineering from Stanford University.  He is a member of the Colorado Association of REALTORs, is a certified Ninja Selling instructor, and holds the ePro designation.

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