Honest Realestate Agent

Spain is Different. Marketing Lifestyle Not Houses

How does an estate agency market itself and its website? What do you do to get visitors to come to your site and stay? How can a company use social media sites and search engine optimisation?

If you cannot answer these questions or feel confused by them then you may be storing up problems. The new media outlets allow you to get a lot of free PR, tons of exposure and increase your visibility. If your website is old hat and has not changed its look in years then most people looking for your products won’t come to see you regularly.

Errors happen at times of course. There are many real estate agents that have put up really good looking websites relying almost totally on Flash. Flash is not good for Google juice as their spiders cannot find any content to index. Yahoo and other search engines are the same.

One of the best ways to increase your visibility to the Google God is to have lots of backlinks, good quality ones if possible, going back to your site. Recently I have put my faith in the writing of articles with backlinks in. The articles get published on others’ sites and may bring traffic to your site but definitely bring spiders looking at the content. My favourite service has given me over 1000 good quality backlinks from six base articles in just a month.

After writing an article you can place a version of it within your own site too of course. It is easier to submit automatically to social network sites giving the article exposure and avoiding the laborious manual submission process. Many services exist to do this and the majority have a free version. Social Marker and Only Wire are examples of sites that can do this for you nd save lots of time.

The other thing is you should contribute by providing good content on the social media sites such as Twitter, Friendfeed, Facebook, Digg and my personal favourite Stumble Upon. Do a bit every day on these sites and bit by bit over time you can drop your links in. Services such as Ping.fm lets you update your status faster.

Finally you buy with your eyes so you should make good use of video too. Avoid grainy video if at all possible because the customer will decide on a place straight away in many cases and first impressions count. Make sure to put a bit of yourself into the videos and your audience will give you business.

The real estate market is not the best in the World to be in at the moment but by promoting yourself through these media and making your company more visible you can still be successful. Have a look at the site developed in the last quarter (With some older content) to see how certain techniques have been used

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