When I was studying for my real estate license back in 2002 I bought a number of books for new real estate agents. Frankly, after I read them I was very disappointed in what they had to offer. As I progressed in my career I always kept thinking to myself that I should write a sales/career type of book for new and aspiring Realtors. Finally I got down to it and wrote a book. “The Honest Real Estate Agent.”
Exciting news! The Brand New 3rd Edition of my book is now available on Amazon. The book has increased in size by over 70% with tons of new and exciting content. I am very excited about this new edition.
I am very happy with the book and what I created. The feedback I have gotten is very positive.
You can buy the book on Amazon: Click Here
Now available on Audible: Click Here
Here’s a review of my book from Realtor.org:
“REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations.” —Article 12 of the REALTOR® Code of Ethics.
Try to imagine yourself in your client’s shoes. Say to yourself, “Would I want to know this?” Usually you would want to know.
With this rule of thumb, I gathered three of the more persuasive reasons Jannatpour lists for being upfront:
- It’s what clients want. Jannatpour polled on the subject of what people want from their real estate professional, and while it was not a scientific study per se, the respondents kept coming back to the words “honesty” and “truthfulness.” Of the 23 people he quotes, variations on these two words appeared 24 times.
- Even if the truth causes a deal to fall through, the money will be made up elsewhere. “You will receive more referrals from satisfied clients and more repeat business over the years because you have a reputation of always being honest with your clients.”
- It’s simply part of the role of a real estate professional, similar to parenthood. “We have to tell our kids what they don’t want to hear because it is our job to take care of them and keep them safe. Replace ‘kids’ with ‘clients’ in that sentence and apply it to your work.”
I like how Jannatpour marries the subjects of honesty and getting started in real estate, but I want to hear what you think. Should “Honesty 101″ be part of the initial training for new real estate professionals?
Meg White is the multimedia web producer for REALTOR® Magazine and administrator of the magazine’s Weekly Book Scan blog.