Episode 9: Jack Cotton Interview (Luxury Real Estate Agent and Author)
The Honest Real Estate Agent Podcast
Episode 9: Jack Cotton Interview (Luxury Real Estate Agent and Author)
The Honest Real Estate Agent Podcast
This is a question I get all the time from new and experienced agents.
Here is just one option you can consider—
I recommend GoDaddy based on my personal experience for domains and hosting, prices are fair and their customer service is excellent. I have no business relationship with GoDaddy.
Buy Domain from GoDaddy–Dot com’s $11.99 a year
I recommend keeping it simple for your domain name. Your name if it’s not taken is a great option.
My Realtor website: www.mariojannatpour.com/
My Book and Coaching website: www.honestrealestateagent.com/
You can always get other domains for target marketing and then forward that domain to a specific page or blog post on your website.
As an example I have www.carecoaching.us going to a page on my Book and Coaching website. I have some other relocation domains pointing to my Realtor website as well.
Quick point: Sometimes dot com domains are not available or they are very expensive. The carecoaching.com domain is available for $4,000 (no thank you). So I got the same domain with the .us extension for less than $10.00. More and more people are using .us as an extension. (.us extension only available for people living in the US)
What is most important in a domain? Simple and memorable. Don’t overthink it and don’t get too cute.
The platform I recommend for your website is WordPress.org (NOT WordPress.com) This is an industry standard platform. There are many tutorials on YouTube to learn WordPress.org It’s a table and menu driven back-end for managing and updating your website. I am not a computer geek and I’ve been able to use WordPress.org for quite awhile now. Both of my websites above are on WordPress.org and I created them and manage them myself.
You will need a hosting solution to have your website be available on the internet.
I recommend this from GoDaddy:
Basic Managed WordPress Hosting Solution: Cost is around $50 to $90 based on their sale offerings. (This is an annual cost) You usually get a free domain name with the purchase of the hosting solution so get your domain for free when you buy the hosting solution.
The next choice you will need to make is what WP “theme” you will use for your website.
WordPress.org has tons of free themes available. This is kind of like your storefront structure. My websites above use a free theme from WP. I used the same theme.
Now that’s all you need in order to get your website set up and going. If you are able to navigate FB pages you should be able to use WordPress.org If you feel you need help you can watch tutorials on YouTube.
Then if you feel you really need help you can hire a WordPress consultant to help you get your website set up with the theme and everything. Generally this should cost you less than $500 to hire a WP consultant to do this. One of the Agents I coach hired a consultant to get his website set up and it was less than $500.
One question I always get is should I get an IDX for my website for listing searches? There are a lot of options available on WordPress to do this. I have not connected an IDX to my website–I send my clients to my company website for searches. If you have computer skills you can set up your own IDX, otherwise you can hire a WP consultant and they can set it up for you. Again, it should be a very reasonable cost.
Just a quick primer on how much it would cost to set up a WordPress.org website. Doing it yourself will cost less than $100 for the first year.
Hiring a consultant to assist you in set up will cost you no more than $600. The days of spending $5,000 to $10,000 to create your own personal website are gone. The best part of having your own website is the ease of adding content on a daily and weekly basis.
If you have any questions, let me know.
Schedule a Free Coaching Call with Mario:
3-Hour Continuing Education Course
June 5, 2018
10:00 am to 1:00 pm
Receive (3) CE Credits
1873 S. Bellaire Street #700
Denver, CO 80222
FREE Class Exclusively for RE/MAX Alliance Agents
Have you ever wondered what your client was thinking? What they want and expect from you, and why they chose you over other REALTORS? In this class you’ll learn to use the “Law of Attraction” to generate more business, how to identify and leverage your competitive advantages, capitalize on growth opportunities for your business – and more!
Learn why honesty is so important to consumers. Agents will learn how important the “Additional Duties” are when representing clients in an agency relationship. Protect the best interests of the consumer by providing them with good faith, loyalty and fidelity. When Agents are reminded that competency is an important trait it will help consumers by raising the bar of professionalism in the industry. The focus on honesty and integrity will enhance the experience for Buyers and Sellers throughout the process of buying or selling a home.
The class is fast paced and will add real value to your real estate business.
Instructor: Mario Jannatpour has been a licensed Realtor in Colorado since 2003 with RE/MAX Alliance. He’s a member of the RE/MAX Hall of Fame and is the author of the top selling book, “The Honest Real Estate Agent” available on Amazon and Audible. Mario is the founder of “CARE” Coaching (Competitive Advantage Real Estate).
Register for Class
Change is good! Embrace it to get better.
As humans we love the comfort and security of our routine. We wake up at the same time, drive the same way to work, eat at our favorite restaurants, have our usual workout routine and we generally do the same thing over and over, day after day, week after week, month after month, and year after year.
The comfort and security of our routine applies to being a Realtor. Once we find a comfortable business model we generally do the same thing year after year. This is good and bad–good because we are doing the basics and working towards our goals but it is also bad because we resist change in our business because it’s uncomfortable and sometimes change can be scary.
I would like to pose the following questions to you as we embark on a new year because if we want to change our results then we have to change.
Focusing on your business what daily habits and activities can you change to improve your business? What monthly habits and activities can you change to improve your business? As an example, what time do you normally get to work at the office? If it’s 9:00, could you improve your business by getting into the office at 8:00 am?
Daily activities–make sure to do at least 3 marketing activities every morning before noon, could that help? These are just examples in case you’re already doing this.
Let’s say you are not hosting Open Houses–how would your business improve if you started hosting Open Houses at least twice a month?
Are you staying in touch with your champions in your Sphere? These are the people who go out of their way to support you, encourage you and most importantly refer you business. What if you scheduled eight face-to-face meetings with your Champions every month? (Coffee, Lunch) Would this improve your business?
My point is we all need to look at our business–build on our strengths and fill in the gaps where we have weaknesses. We have to change to get better. Don’t get caught in the trap of doing the same thing day after day, week after week, month after month, year after year and then before you know it ten years go by.
We can always reinvent ourselves. Think of today, January 1, 2018, as a new beginning. A fresh start! Get excited about your goals and what you want to do this year and make constructive changes in your business to get better.
My last point is to make sure you are focused on your personal development as well. Are you reading the books which can help you improve as a person? Are you listening to positive audio content? Are you exercising to stay fit and strong? Are you spending quality time with family and friends? Are you passionate about your life? Read the books, take the classes, listen to audio content, get around positive like minded people and push each other forward to reaching your goals.
Happy New Year! I wish you the best in 2018! Keep moving forward and you will reach the mountaintop.
I help Gen Ys communicate effectively. But don’t take my word for it. Listen to my podcast ‘Stand Out Get Noticed’ to experience it for yourself: http://thecmethod.com/listen
I believe Paul J. Meyer was right in saying: “Communication – the human connection – is the key to personal and career success.” To me, this includes:
– Being a confident and persuasive public speaker
– Effectively pitching your ideas and work to clients, employers & colleagues
– Connecting with and building strong relationships with the people who matter to you
– Landing your dream job with a standout application and killer interview skills
Really, it comes down to crafting a CLEAR MESSAGE whenever you speak, present, write, blog, draw, gesture, sing, tweet, walk into a room…so that you can be understood and get WHAT YOU WANT.
And the best part? Confidence and communication are skills that can be learned. And I’m here to show you how.
Christina’s website: http://thecmethod.com
Other things I like:
– Doing stuff outside my comfort zone – like stand up comedy, couchsurfing and competitive CrossFit
– Blogging about doing stuff outside my comfort zone at http://christinacanters.com/
– Voice over work (yes, I do answer phone messages)
– Travelling the world and making silly videos to document it
– Playing the ukulele.
A native Washingtonian, Nathan Dart’s expertise is built on a solid foundation; he grew up assisting his father and former #1 realtor in Maryland. After graduating from the University of Maryland, they joined forces at Dart Homes, combining years of proven real estate experience with an entrepreneurial style that continues to generate success for all types of clients, in all types of markets. As founder and team lead of Dart Homes, Nathan brings authentic warmth and unbridled passion for real estate, leveraging the power of cutting edge technology, best-in-class marketing, and wide-reaching listing strategies to facilitate that perfect matchmaking moment between buyer and seller. In addition, Nathan also displays the unique ability to anticipate, avoid and overcome adversities (should they arise). He’s a skilled negotiator who has experience with every category of real estate transaction, and is therefore capable of helping your family attain their dreams!
Awards & Designations
Nathan Dart is one of the best in the business, with a personal commitment to excellence that is reflected in everything Dart Homes does. Him and his team are consistently ranked among the top 5 in the region and top 100 in the nation, as well as one of Washingtonian Magazine’s best Realtors and top performing teams with over $200 million in residential real estate sales.
He is a member of the RE/MAX Hall of Fame, the Million Dollar Guild, and travels nationally and internationally to educate real estate professionals and make his mark on today’s ever changing real estate market.
Nathan’s Website: https://www.darthomes.com/
Armed with graduate degrees in business administration and legal studies, Lee Davenport is a thought leader in the real estate community. Lee has article features in the Huffington Post, Atlanta Journal-Constitution, REALTOR® Magazine, RE Technology, KatieLance.com, South Philly Review, Trulia’s ActiveRain, RESAAS, and Inman News to name a few. During the aftermath of the 2007 housing market crash, Lee desired to better serve those devastated by the crash. As a result, she obtained REALTOR® certifications as an Affordable Housing Specialist and a Short Sale and Foreclosure Resource. She helped numerous families emerge from “The Great Recession” with their housing needs met.
Furthermore, she has served as managing broker and mentor for one of Atlanta’s top RE/MAX franchises, RE/MAX Around Atlanta, home to over 90 of Georgia’s most successful real estate agents (who averaged over $140,000 in sales commissions at a time when the industry average was just around $40,000). At the same time, Lee was honored with a position on the advisory board at Kennesaw State University’s Center for Professional Selling, allowing her to impart into the program and its students during her management tenure with RE/MAX.
Now, Lee weekly trains real estate agents and brokerages on how to use today’s technology to work smarter in real estate. And if you are looking to transform your real estate sales game plan, be sure to get Lee’s interactive workbook, Plan to Win! available on Amazon.com. However, if you desire more personalized insight, Lee trains in person, by phone, and via videos (both live and in person) according to your needs and availability.
Personally, Lee actively serves with the Atlanta Board of REALTORS® in several capacities and is a member of the national business leadership organization SCIP (Strategic and Competitive Intelligence Professionals). Also, Lee is a licensed minister that has served in the ministry for close to twenty years in various capacities, including teaching English as a Second Language (ESL) classes both locally and abroad.
As you can probably guess, Lee Davenport has a passion for helping people and businesses succeed!
Lee’s Website: http://www.learnwithlee.realtor/
I have been working in real estate since 2001. I have been a broker’s assistant, buyer’s agent, associate broker and now I am Broker/Owner of RE/MAX Main Street Realty. I have ranked in the top 10 agents of my market for the last 7 years.
I really love selling real estate. I feel fortunate every day I wake up that I get to sell real estate for a living. There is nothing more rewarding than handing the keys over to someone’s first home, or helping a homeowner get their home sold so they can move up to their next home. I hope my insight and experience can help you in some way.
Jeff’s Website: https://www.therisingteam.com/